Web design by Midland Websites, Derby

Full online marketing plan

If you want to get the ultimate response from your website, you'll want a full marketing plan. We created these plans to keep the website updated, a forever increasing number of links to your website, and to help create new content for both your website and your PR activities.

With such a plan, not only do your site visitors see a website that looks fresh and active but Google does too.

Custom online marketing plan

If you're on a budget but still want to do whatever is possible, we'll create a tailor-made plan that will fit your budget. We won't just build it to suit your budget, but to be most competitive and efficient considering your target market.

Pay per Click Advertising

Pay per click advertising is a quick way of getting your advert in front of potential customers. It's usually very targetable, very quick and in the wrong hands, a money pit.

We're able to offer full pay-per-click management services for any brand of PPC advertising. We specialise in pay-per-click with the following:

Google Adwords

The most popular and best known PPC option is with Adwords, which will see your advert appear as a 'sponsored listing' on the very top or to the right of Google search results. You'll no doubt have noticed them when making your own search.

You can be at the very top of Google within just a few hours, only paying for the advertising when someone clicks through to your website.

Facebook Ads

A newer and more targetable option is with Facebook Ads. This takes all of the information that facebook holds on its members (which is a lot!) and allows you to targets ads in a very specific way.

There are times when both, just one or neither options are suitable for your business and we're happy to advise on the best course of action for you to take, or for us to manage.

Search Engine Optimisation - Online Marketing

SEO

Search engine optimisation is the process of 'optimising' your website to improve its ranking in the search engines under particular search terms. It's about making the search engines see your website as the ultimate answer to the questions people ask when searching.

Why is Google so important?

Google is huge. It has a 90% share of the UK search engine market and now, more than ever, it should be top of the agenda for any business that wants to grow.

It shouldn't just be seen as a source of advertising, but as one of the most cost effective sources of sales leads.

How?

Originally, Google determined what search terms your website should be found under by looking at the site code and reading the words within it. It looked at your 'keyword density', determined which words appear most often and assumed that is what the website is about. It still does this, but over the years it has evolved to take numerous other factors into account in an effort to avoid the results being manipulated.

Now, it has become less about just your individual web pages and more about your online presence as a whole. Google looks at everything about your website on the net and adjusts it's initial ranking accordingly. The information it collects doesn't stop at the borders of your domain name, it looks at all references to you across the internet.

That means that factors external to your website have been gaining importance when aiming for that top spot.

Now you need to concentrate on the following

...as well as still managing the standard issues of:

What can we do?

The best thing we can do is to regularly tend to your whole online presence. We put together monthly plans that keep your website updated with fresh new content, manage all forms of online marketing and spread the word about your website in a thorough but careful way.

We're careful not to do anything that could risk you being demoted or banned from the listings and your website will always keep its optimum marketing message as the plan develops.

You don't need to have had your website built with us to take advantage of our online marketing plans (though it often helps), we can work wonders with any website, small or large.